RCH WebHelp

Overview of website roles and responsibilities

The RCH website uses a devolved publishing model where content contributors are enabled to:

  • use their subject matter expertise to publish information related to the RCH and its activities
  • update existing pages
  • and provide avenues for direct contact with the public, staff and other individuals and/or teams for communication

See Website content categories and risk profiles for an explanation of the different types of content.

We focus on the roles and responsibilities of authors and publishers when referring to content contributors, but there are many roles defined and required for the RCH website to operate effectively:

  • Chief Executive Officer
  • Executive Team
  • Information Communication Technology
  • Communications
  • Digital Team
  • Publishers
  • Authors
  • End User

Chief Executive Officer 

The only person with explicit rights to publish across all RCH platforms is the CEO.

In practical terms the CEO delegates this responsibility to the Executive Team.

Executive Team 

The Executive Team is comprised of Executive Directors and Clinical Chiefs. Each Executive Team member is responsible for a division at RCH.

Each member of the Executive Team has implied publishing rights from the CEO, and is responsible for delegating publishing rights to approved publishers for sites that belong to their division.

Staff who require publishing rights for the RCH website must have the explicit approval of the Executive Team member responsible for their division. 

See see the Organisational Chart) for more information about the structure of our Divisions and the associated Executive.

Information Communication Technology (ICT)

Although ICT do not play an active role in the day-to-day administration of the RCH Website and associated technologies, they do play an essential role of providing the following:

  • Infrastructure (servers, network etc), and
  • Support
    • System Administration (Server updates, backups and regular maintenance)
    • 24/7 disaster recovery
    • Cybersecurity advice and directives

The WebTeam work collaboratively on many project with ICT.


The team from Corporate Communications perform the following tasks:

  • Manage all Social Media at RCH.
  • Manage content for the RCH home page, Intranet home page and Kids Health Information.
  • Advises on all RCH branded communications.
  • Provides internal and external stakeholder management and strategic counsel.
  • Manage relationships with the media.

Digital Team

The Digital Team work under the guidance of the Digital and Online Manager and the Director of Communications.

The Digital Team is a department within the division of Communications, and report to the Executive Director of Communications.

The Digital Team:

  • Maintain the RCH Website infrastructure (hardware and software) in conjunction with IT.
  • Administer the CMS, including:
    • Creating new CMS sites.
    • Grant/revoke privileges to authors and publishers.
    • CMS training for authors and publishers.
    • Uploading files to the CMS library.
    • Archiving pages and sites.
    • Modifying navigation.
    • Enforcing the Web Content Guidelines.
    • Supporting the publishing endeavours of RCH.
    • Implementing cyber-security measures (in conjunction with IT).
    • Disaster recovery (in conjunction with IT). 
  • Custom Web Development 
    • Project management and requirements gathering.
    • Custom web application and mobile app development.
    • Deployment and customisation of off-the-shelf software.

The Digital Team can also action requests to create, update, delete or approve content across all sites. 


Publishers have the following roles and responsibilities for content on their allocated sites:

  • Publishers are considered to be content contributors with subject matter expertise.
  • Publishers are explicitly delegated publishing privileges on a site-by-site basis.
  • Publishers must have financial delegations and can only be Directors/Managers.
  • Publishers are responsible for the content on their sites.
  • Publishers are responsible for checking and approving/declining changes from authors.
  • Ensuring that the content on their site complies with the Web Content Guidelines.

See Publisher - roles and responsibilities.


Authors have the following roles and responsibilities for content their allocated sites:

  • Authors are considered to be content contributors with subject matter expertise.
  • Authors have the privileges to edit the content on a site-by-site basis.
  • Authors changes are submitted to publishers for approval.
  • Authors are responsible for ensuring their content complies with the Web Content Guidelines.

See Author - roles and responsibilities

End User

The End User is our audience for the RCH website. The end user is the most important role, and whenever contributing content to the RCH website we should always consider the end users requirements. 





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